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What's Inside the Basic and Professional Internet Marketing Courses

The chart below illustrates the material available in Basic and Advanced training courses.

The "P" icon opposite the item means this material is available in the Internet Marketing Professional course only.

The Basic training course counts 5 stages, 60 lessons, 12 quizzes, and 10 training movies.

The Professional training course counts 6 stages, 104 lessons, 19 quizzes, and 11 training movies.

Please use the navigation links below in order to view the contents of the Basic or Professional Course:

BASIC

PROFESSIONAL

Introduction into Internet Marketing

What You Should Know before Getting Started

Get Acquainted with Search Engine Optimization Tools

Stage 1. Search Engine Marketing

Part 1: Understanding Search Engines

Lesson (1): Classification of Search Engines

Lesson (2): Crawler-Based Search Engines

Lesson (3): Human-Powered Search Engines

Lesson (4): Pay-for-Performance Search Engines

Lesson (5): META-Engines

Lesson (6): Who Feeds Who - Search Engine Relationships

Lesson (7): How Search Engines Rank Pages

Selected Reading List

Quiz (1): Understanding Search Engines

Part 2: On-Page Optimization

Step 1: Picking out Keywords

Lesson (8): Defining Your Niche and Audience

Lesson (9): Preparing to Research Keywords and Getting Suggestions

Lesson (10): Using Keyword Suggestion Tools

Demo (1): Picking out Keywords

Selected Reading List

Quiz (2): Picking out Keywords

Step 2: Optimization - Tuning the Pages

Lesson (11): Key Concepts: Keyword Prominence, Density, Proximity and Frequency

Lesson (12): HTML Elements (Page Areas) That Matter

Lesson (13): Optimizing Layout of Your Pages

Lesson (14): Optimizing Navigation and Menus

Lesson (15): The Power of CSS

Lesson (16): Duplicate Content Issues

Lesson (17): Local SEO for Your Site

Demo (2): Optimizing an HTML Page

Selected Reading List

Quiz (3): Optimization - Tuning the Pages

Step 3: Auditing and Improving the Website

Lesson (18): Detecting and Fixing Site Indexability Issues

Lesson (19): Detecting and Fixing Site Usability Problems

Lesson (20): Cleaning up the Mess. Orphan Files and Tech Waste

Demo (3): Monitoring Site Uptime

Demo (4): Testing Your Site and Improving Its Quality

Selected Reading List

Quiz (4): Auditing and Improving the Website

Part 3: Off-Page Optimization

Step 4: Website Submission

Lesson (21): Search Engines' Submission Rules and Guidelines

Lesson (22): Submitting to Search Engines

Lesson (23): Creating a Search Engine Friendly Sitemap

Lesson (24): Submitting to Directories

Lesson (25): Verifying Submission Success

Demo (5): Website Submission

Selected Reading List

Quiz (5): Website Submission

Step 5: Link Marketing

Lesson (26): Link Popularity and Link Quality

Lesson (27): Google PageRank, Local Rank and Hilltop Algorithms

Lesson (28): Link Building Strategies and Techniques

Demo (6): Find Link Partners

Selected Reading List

Quiz (6): Link Marketing

Part 4: Monitoring Search Engine Rankings

Lesson (29): Issues with Automated Ranking Monitoring

Lesson (30): Analyzing Your Rankings over Time

Demo (7): Checking Site Rankings

Selected Reading List

Part 5: Techniques to Avoid or Use at Your Own Risk (Search Engine Spamming)

Lesson (31): Black-Hat Techniques vs White-Hat Techniques

Lesson (32): Code of Ethics

Lesson (33): Gray Hat SEO

Lesson (34): What to Do if Your Site Has Been Penalized

Selected Reading List

Quiz (7): Search Engine Spamming

Part 6: Search Engine Advertising

Introduction to Online Advertising

Step 1: Pay Per Click Advertising

Lesson (35): Introduction to PPC and Basic Concepts

Lesson (36): Major PPC Providers (Google AdWords, Yahoo! Search Marketing, MSN AdCenter)

Demo (8): Manage PPC Campaigns

Selected Reading List

Quiz (8): Search Engine Marketing

Stage 2: Social Media Marketing

Lesson (37): Social Media Channels

Lesson (38): Blogging and Micro-blogging

Lesson (39): Participating in Social Networks

Lesson (40): The Most Effective Social Media Marketing Tactics

Lesson (41): Promoting Your Brand with the Help of Social Media

Lesson (42): Social Media Optimization

Lesson (43): Social Media Advertising

Lesson (44): Tracking your Performance

Selected Reading List

Quiz (9): Social Media Marketing

Stage 3: E-Mail Marketing

Lesson (45): Introduction to E-Mail Marketing. The Basics

Lesson (46): The Six-Step Process of E-Mail Marketing

Lesson (47): Working with Your Mailing List

Lesson (48): Creating a Message and Choosing an E-mail Subject Line

Lesson (49): Running the Campaign - E-Mail Transmission Tips

Selected Reading List

Stage 4: Affiliate Marketing

Lesson (50): Introduction to Affiliate Marketing

Lesson (51): Earning Money as an Affiliate

Lesson (52): Starting Your Own Affiliate Program

Lesson (53): Setting Up the Program

Lesson (54): Choosing Your Partnership Model

Lesson (55): Recruiting Affiliates

Selected Reading List

Stage 5: Web Analytics

Introduction to Web Analytics

Part 1: Traffic Data Sources

Lesson (56): Different Web Traffic Data Sources

Lesson (57): Web Analytics Pyramid Model

Demo (9): Using the HitLens Configuration Wizard

Quiz (10): Traffic Data Sources

Part 2: Traffic Sources

Lesson (58): Referring Sites and Partners

Lesson (59): Advertising Campaigns and Organic Search Engine Results

Lesson (60): Keywords as a Data Source

Demo (10): Browsing HitLens Reports

Quiz (11): Traffic Sources

Selected Reading List

Quiz (12): Web Analytics

Glossary

Introduction into Internet Marketing

What You Should Know Before Getting Started

Get Acquainted with Search Engine Optimization Tools

Stage 1: Search Engine Marketing

Part 1: Understanding Search Engines

Lesson (1): Classification of Search Engines

Lesson (2): Crawler-Based Search Engines

Lesson (3): Human-Powered Search Engines

Lesson (4): Pay-for-Performance Search Engines

Lesson (5): META-engines

Lesson (6): Who Feeds Who - Search Engine Relationships

Lesson (7): How Search Engines Rank Pages

Selected Reading List

Quiz (1) : Understanding Search Engines

Part 2: On-Page Optimization

Step 1: Picking out Keywords

Lesson (8): Defining Your Niche and Audience

Lesson (9): Preparing to Research Keywords and Getting Suggestions

Lesson (10): Using Keyword Suggestion Tools

Lesson (11): Performing Advanced Keyword Analysis

Demo (1): Picking out Keywords

Selected Reading List

Quiz (2): Picking out Keywords

Step 2: Optimization - Tuning the Pages

Lesson (12): Key Concepts: Keyword Prominence, Density, Proximity and Frequency

Lesson (13): HTML Elements (Page Areas) That Matter

Lesson (14): Optimizing Layout of Your Pages

Lesson (15): Optimizing Navigation and Menus

Lesson (16): The Power of CSS

Lesson (17): Duplicate Content Issues

Lesson (18): Local SEO for Your Site

Demo (2): Optimizing an HTML Page

Selected Reading List

Quiz (3): Optimization - Tuning the Pages

Step 3: Optimizing Site Structure

Lesson (19): Building the Right Site Architecture

Lesson (20): Domain Name, File Names and Extensions

Lesson (21): META Robots Tag and "robots.txt"

Lesson (22): Creating a Search Engine Friendly Sitemap

Selected Reading List

Quiz (4): Optimizing Site Structure

Step 4: Auditing and Improving the Website

Lesson (23): Detecting and Fixing Site Indexability Issues

Lesson (24): Detecting and Fixing Site Usability Problems

Lesson (25): Cleaning up the Mess. Orphan Files and Tech Waste

Demo (3): Monitoring Site Uptime

Demo (4): Testing Your Site and Improving Its Quality

Selected Reading List

Quiz (5): Auditing and Improving the Website

Step 5: Working around Specific Optimization Issues

Lesson (26): Graphic-Heavy Sites

Lesson (27): Flash Sites

Lesson (28): Frameset Pages

Lesson (29): Dynamic, Database-Driven Sites, Shopping Carts

Lesson (30): JavaScript

Selected Reading List

Quiz (6): Working Around Specific Optimization Issues

Part 3: Off-Page Optimization

Step 6: Website Submission

Lesson (31): Search Engines' Submission Rules and Guidelines

Lesson (32): Submitting to Search Engines

Lesson (33): Submitting to Directories

Lesson (34): Submitting to Pay-for-Performance Search Engines

Lesson (35): Verifying Submission Success

Demo (5): Website Submission

Selected Reading List

Quiz (7): Website Submission

Step 7: Link Marketing

Lesson (36): Link Popularity and Link Quality

Lesson (37): Google PageRank, Local Rank and Hilltop Algorithms

Lesson (38): Link Building Strategies and Techniques

Demo (6): Find Link Partners

Selected Reading List

Quiz (8): Link Marketing

Step 8: Additional Link Sources (Content Distribution)

Lesson (39): Article Marketing

Lesson (40): Press Releases

Lesson (41): Making Use of RSS Feeds

Lesson (42): Using Blogs and Forums to Increase Your Link Popularity

Demo (7): Analyzing Link Popularity

Selected Reading List

Quiz (9): Additional Link Sources

Part 4: Monitoring Search Engine Rankings

Lesson (43): Issues with Automated Ranking Monitoring

Lesson (44): Analyzing Your Rankings over Time

Demo (8): Checking Site Rankings

Selected Reading List

Part 5: Techniques to Avoid or Use at Your Own Risk (Search Engine Spamming)

Lesson (45): Black-Hat Techniques vs White-Hat Techniques

Lesson (46): Code of Ethics

Lesson (47): Gray Hat SEO

Lesson (48): What to Do if Your Site Has Been Penalized

Selected Reading List

Quiz (10): Search Engine Spamming

Part 6: Search Engine Advertising

Introduction to Online Advertising

Step 1: Pay Per Click Advertising

Lesson (49): Introduction to PPC and Basic Concepts

Lesson (50): Major PPC Providers (Google AdWords, Yahoo! Search Marketing, MSN AdCenter)

Lesson (51): Ad Writing Tips

Lesson (52): Customer Tracking, Bid Management

Lesson (53): Dynamic Keyword Insertion

Lesson (54): Geographical Targeting

Lesson (55): Landing URLs and Pages

Lesson (56): Search Engine Partner Networks and Context Advertising Networks

Demo (9): Manage PPC campaigns

Selected Reading List

Quiz (11): Search Engine Advertising

Quiz (12): Search Engine Marketing

Stage 2: Social Media Marketing

Lesson (57): Social Media Channels

Lesson (58): Blogging and Micro-blogging

Lesson (59): Participating in Social Networks

Lesson (60): The Most Effective Social Media Marketing Tactics

Lesson (61): Promoting Your Brand with the Help of Social Media

Lesson (62): Social Media Optimization

Lesson (63): Social Media Advertising

Lesson (64): Tracking your Performance

Selected Reading List

Quiz (13): Social Media Marketing

Stage 3: E-Mail Marketing

Lesson (65): Introduction to E-Mail Marketing. The Basics

Lesson (66): The Six-Step Process of E-Mail Marketing

Lesson (67): Working with Your Mailing List

Lesson (68): Creating a Message and Choosing an E-mail Subject Line

Lesson (69): Running the Campaign - E-Mail Transmission Tips

Lesson (70): Reply Mechanisms

Lesson (71): Delivery and Response Tracking (Bounce Rate, Unsubscribe Rate, Open Rate, Clickthrough, Conversion)

Lesson (72): Building and Maintaining a Newsletter

Lesson (73): Selling your Audience (Showing Ads in your Mailings)

Selected Reading List

Quiz (14): E-Mail Marketing

Stage 4: Affiliate Marketing

Lesson (74): Introduction to Affiliate Marketing

Lesson (75): Earning Money as an Affiliate

Lesson (76): Starting Your Own Affiliate Program

Lesson (77): Setting Up the Program

Lesson (78): Choosing Your Partnership Model

Lesson (79): Recruiting Affiliates

Lesson (80): Tracking the Affiliate Program

Lesson (81): Communicating with Affiliates

Lesson (82): Affiliate Marketing Tips and Techniques. Viral Marketing

Lesson (83): Mistakes to Avoid

Selected Reading List

Quiz (15): Affiliate Marketing

Stage 5: Web Analytics

Introduction to Web Analytics

Part 1: Traffic Data Sources

Lesson (84): Different Web Traffic Data Sources

Lesson (85): Web Analytics Pyramid Model

Lesson (86): Tools, Services and Data Providers

Lesson (87): Setting up the Web Analytics Tool (Hitlens)

Demo (10): Using the HitLens Configuration Wizard

Quiz (16): Traffic Data Sources

Part 2: Traffic Sources

Lesson (88): Referring Sites and Partners

Lesson (89): Advertising Campaigns and Organic Search Engine Results

Lesson (90): Keywords as a Data Source

Demo (11): Browsing HitLens Reports

Quiz (17): Traffic Sources

Part 3 : The Sales Funnel and Customer Life Cycle

Lesson (91): The Customer Life Cycle: Reach, Acquisition, Conversion, Retention

Lesson (92): Reach and How to Measure It

Lesson (93): Acquisition and How to Measure It

Lesson (94): Conversion and How to Measure It

Lesson (95): Retention and How to Retain Visitors

Selected Reading List

Quiz (18): Sales Funnel and Customer Life Cycle

Part 4 : Business Models and KPI Sheets

Lesson (96): Four Broad Business Models by E. Petersen

Lesson (97): Key Performance Indicators by Business Model

Selected Reading List

Quiz (19): Web Analytics

Stage 6: Starting Your Internet Marketing Business

Lesson (98): Find Your Niche and Put Together Your Success Formula

Lesson (99): Develop or Adopt an Approach

Lesson (100): Select and Master the Inventory

Lesson (101): Manage the Projects

Lesson (102): Promote Your Business

Lesson (103): Personal Selling and Promotions

Lesson (104): Advertising Your Online Business

Selected Reading List

Glossary

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What's Inside the Basic and Professional Internet Marketing Courses

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