Certificate number: PIM-47013258; Issued on: September 05, 2017; Valid through: September 05, 2018.
Web CEO Ltd. confirms that the holder of the certificate is competent to provide expertise, consulting and services in the following fields of Internet Marketing:
Search Engine Marketing
Social Media Marketing
Web Analytics
Bid Management
Email Marketing
Affiliate Marketing
The Professional "Internet Marketing" Course covers the following skills:
Internet niche research, advanced keyword competitiveness analysis and keyword strategy;
On-page and off-page search engine optimization for enhanced Web visibility;
Advanced and site-specific optimization techniques;
Website structural optimization;
Rank monitoring and ranking trends analysis;
Setting up link partnerships, improving link popularity and external site theme;
Site quality assessment and site quality management;
Applying effective social media tactics;
Social media optimization;
Advertizing in social media;
Tracking your performance in social media;
Web analytics, visitors' behavior analysis;
Website conversion and ROI analysis and improvement;
Advanced PPC strategies;
Advanced Bid management;
Setting up, running and analyzing email marketing campaigns;
Setting up affiliate programs and optimizing their performance.