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What's new in Web CEO University 2


  • Web CEO University 2 is a descendant of Web CEO University, our well-known training course in Search Engine Marketing that comes with every copy of Web CEO software.

  • With the previous University, you were able to get a CSEM (Competent Search Engine Marketer) or PSEM (Professional Search Engine Marketer) certification upon completion. Our Uni 2.0 has been extended with so many training materials beyond just search engines and SEO/SEM, so now we are issuing CIM (Competent Internet Marketer) and PIM (Professional Internet Marketer) certificates respectively.

  • In particular, we have added whole stages describing the Email and Network (Affiliate) components for your online marketing strategy, and the lesson on PPC has also been extended to a separate step of 9 lessons.

  • Since the Internet Marketing industry evolves strikingly fast, our training courses are now featuring modern SEO approach with respect to Web 2.0, in particular, how to make CSS work towards your rankings, and how to use RSS feeds for website promotion. A vast multitude of Link Building Strategies is covered, including Article Marketing and Press Release Distribution. In PPC Management, advanced techniques such as Geotargeting and Dynamic Keyword Insertion are investigated. Web Analytics module teaches you using the Sales Funnel and Customer Life Cycle models to find and eliminate bottlenecks in your online business model, and Key Performance Indicator Sheets (KPI) are introduced. Finally, the course gives you knowledge on specific methods to promote your Internet Marketing Business on a shoestring budget!*

* Some of these lessons are only available in the Advanced course, Internet Marketing Professional.

 

Below is the table that compares new course contents to the old one on brief:

  PSEM (was) PIM (now) CSEM (was) CIM (now)
Lessons 71 120 47 73
Tests 10 18 10 11
Training videos 8 8 8 8

Note: for details on the subjects covered in both courses, please click here.

  • Content is not the only thing that has improved. We have greatly enhanced user experience and usability as well, making course progress and navigation a breeze for you. Now you will always see which lessons have been updated since your last login and so would be wise to review; your current grade is always displayed in the header of the page along with other useful information; you can easily change / restore your password without having course staff involved; there's a unified certification center where you can order a printed copy of your certificate, get a certification logo for your website and verify the certificate status; and, finally, the rest of the list is too long for this page.

Special offer: for a limited time, discounts are offered for Web CEO SmallBiz Unleashed and Web CEO Professional Unleashed, that include an account in the Advanced (Internet Marketing Professional) course and a hardcopy certificate shipped to you upon completion!

To find out the special prices and order the bundle, please click the button below.

SPECIAL OFFER:
Free Professional Training Account with Web CEO SmallBiz/
Pro Unleashed
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