what's inside the Professional Internet Marketing courses

Introduction into Internet Marketing

What You Should Know Before Getting Started

Get Acquainted with Search Engine Optimization Tools

Lesson (1): Classification of Search Engines

Lesson (2): Crawler-Based Search Engines

Lesson (3): Human-Powered Search Engines

Lesson (4): Pay-for-Performance Search Engines

Lesson (5): META-engines

Lesson (6): Who Feeds Who - Search Engine Relationships

Lesson (7): How Search Engines Rank Pages

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Lesson (8): Defining Your Niche and Audience

Lesson (9): Preparing to Research Keywords and Getting Suggestions

Lesson (10): Using Keyword Suggestion Tools

Lesson (11): Performing Advanced Keyword Analysis

Demo (1): Picking out Keywords

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Lesson (12): Key Concepts: Prominence, Weight, Density, Proximity, Frequency

Lesson (13): HTML Elements (Page Areas) That Matter

Lesson (14): Optimizing HTML Tables

Lesson (15): Optimizing Navigation and Menus

Lesson (16): Using CSS for Optimization

Demo (2): Optimizing an HTML Page

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Lesson (17): Building the Right Site Architecture

Lesson (18): Domain Name, File Names and Extensions

Lesson (19): META Robots Tag and "robots.txt"

Lesson (20): Creating a Search Engine Friendly Site Map

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Lesson (21): Search Engines' Submission Rules and Guidelines

Lesson (22): Submitting to Search Engines

Lesson (23): Submitting to Directories

Lesson (24): Submitting to Pay-for-Performance Search Engines

Lesson (25): Verifying Submission Success

Demo (3): Website Submission

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Lesson (26): Detecting and Fixing Site Visibility Issues

Lesson (27): Detecting and Fixing Site Usability Problems

Lesson (28): Cleaning up the Mess. Orphan Files and Tech Waste

Demo (4): Monitoring Site Uptime

Demo (5): Testing Your Site and Improving Its Quality

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Lesson (29): Graphic-Heavy Sites

Lesson (30): Flash Sites

Lesson (31): Frameset Pages

Lesson (32): Dynamic, Database-Driven Sites, Shopping Carts

Lesson (33): JavaScript

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Lesson (34): Link Popularity and Link Quality

Lesson (35): Google PageRank, Local Rank and Hilltop Algorithms

Lesson (36): Link Building Strategies and Techniques

Demo (6): Find Link Partners

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Lesson (37): Article Marketing

Lesson (38): Press Releases

Lesson (39): Making Use of RSS Feeds

Lesson (40): Making Use of Blogs and Forums

Demo (7): Analyzing Link Popularity

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Lesson (41): Issues with Automated Ranking Monitoring

Lesson (42): Analyzing Your Rankings over Time

Demo (8): Checking Site Rankings

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Lesson (43): Black-Hat Techniques VS White-Hat Techniques

Lesson (44): Code of Ethics

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Introduction to Online Advertising

Lesson (45): Introduction to PPC and Basic Concepts

Lesson (46): Major PPC Providers (Google AdWords, Yahoo! Search Marketing, MSN AdCenter)

Lesson (47): Ad Writing Tips

Lesson (48): Customer Tracking, Bid Management

Lesson (49): Dynamic Keyword Insertion

Lesson (50): Geographical Targeting

Lesson (51): Landing URLs and Pages

Lesson (52): Search Engine Partner Networks and Context Advertising Networks

Demo (9): Manage PPC campaigns

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Lesson (53): Introduction to E-Mail Marketing. The Basics

Lesson (54): The Six-Step Process of E-Mail Marketing

Lesson (55): Working with Your Mailing List

Lesson (56): Creating the Message and Choosing the Subject

Lesson (57): Running the Campaign - E-Mail Transmission Tips

Lesson (58): Reply Mechanisms

Lesson (59): Delivery and Response Tracking (Bounce Rate, Unsubscribe Rate, Open Rate, Clickthru, Conversion)

Lesson (60): Building and Maintaining a Newsletter

Lesson (61): Selling your Audience (Showing Ads in your Mailings)

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Lesson (62): Introduction to Affiliate Marketing

Lesson (63): Earning Money as an Affiliate

Lesson (64): Starting Your Own Affiliate Program

Lesson (65): Setting Up the Program

Lesson (66): Choosing Your Partnership Model

Lesson (67): Recruiting Affiliates

Lesson (68): Tracking the Affiliate Program

Lesson (69): Communicating with Affiliates

Lesson (70): Affiliate Marketing Tips and Techniques. Viral Marketing

Lesson (71): Mistakes to Avoid

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Introduction to Web Analytics

Lesson (72): Different Web Traffic Data Sources

Lesson (73): Web Analytics Pyramid Model

Lesson (74): Tools, Services and Data Providers

Lesson (75): Setting up the Web Analytics Tool (Hitlens)

Demo (10): Using the HitLens Configuration Wizard

Lesson (76): Referring Sites and Partners

Lesson (77): Advertising Campaigns and Organic Search Engine Results

Lesson (78): Keywords as a Data Source

Demo (11): Browsing HitLens Reports

Lesson (79): The Customer Life Cycle: Reach, Acquisition, Conversion, Retention

Lesson (80): Reach and How to Measure It

Lesson (81): Acquisition and How to Measure It

Lesson (82): Conversion and How to Measure It

Lesson (83): Retention and How to Retain Visitors

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Lesson (84): Four Broad Business Models by E. Petersen

Lesson (85): Key Performance Indicators by Business Model

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Lesson (86): Find Your Niche and Put Together Your Success Formula

Lesson (87): Develop or Adopt an Approach

Lesson (88): Select and Master the Inventory

Lesson (89): Manage the Projects

Lesson (90): Promote Your Business

Lesson (91): Personal Selling and Promotions

Lesson (92): Advertising Your Online Business

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Glossary