what's inside the Professional Internet Marketing courses

Introduction into Internet Marketing

What You Should Know Before Getting Started

Lesson (1): Classification of Search Engines

Lesson (2): Crawler-Based Search Engines

Lesson (3): Human-Powered Search Engines

Lesson (4): Pay-for-Performance Search Engines

Lesson (5): META-engines

Lesson (6): Who Feeds Who - Search Engine Relationships

Lesson (7): How Search Engines Rank Pages

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Lesson (8): Defining Your Niche and Audience

Lesson (9): Preparing to Research Keywords and Getting Suggestions

Lesson (10): Using Keyword Suggestion Tools

Lesson (11): Performing Advanced Keyword Analysis

Demo (1): Picking out Keywords

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Lesson (12): Key Concepts: Keyword Prominence, Density, Proximity and Frequency

Lesson (13): HTML Elements (Page Areas) That Matter

Lesson (14): Optimizing Layout of Your Pages

Lesson (15): Optimizing Navigation and Menus

Lesson (16): The Power of CSS

Lesson (17): Duplicate Content Issues

Lesson (18): Local SEO for Your Site

Demo (2): Optimizing an HTML Page

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Lesson (19): Building the Right Site Architecture

Lesson (20): Domain Name, File Names and Extensions

Lesson (21): META Robots Tag and "robots.txt"

Lesson (22): Creating a Search Engine Friendly Sitemap

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Lesson (23): Detecting and Fixing Site Indexability Issues

Lesson (24): Detecting and Fixing Site Usability Problems

Lesson (25): Cleaning up the Mess. Orphan Files and Tech Waste

Demo (3): Monitoring Site Uptime

Demo (4): Testing Your Site and Improving Its Quality

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Lesson (26): Graphic-Heavy Sites

Lesson (27): Flash Sites

Lesson (28): Frameset Pages

Lesson (29): Dynamic, Database-Driven Sites, Shopping Carts

Lesson (30): JavaScript

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Lesson (31): Search Engines' Submission Rules and Guidelines

Lesson (32): Submitting to Search Engines

Lesson (33): Submitting to Directories

Lesson (34): Submitting to Pay-for-Performance Search Engines

Lesson (35): Verifying Submission Success

Demo (5): Website Submission

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Lesson (36): Link Popularity and Link Quality

Lesson (37): Google PageRank, Local Rank and Hilltop Algorithms

Lesson (38): Link Building Strategies and Techniques

Demo (6): Find Link Partners

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Lesson (39): Article Marketing

Lesson (40): Press Releases

Lesson (41): Making Use of RSS Feeds

Lesson (42): Using Blogs and Forums to Increase Your Link Popularity

Demo (7): Analyzing Link Popularity

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Lesson (43): Issues with Automated Ranking Monitoring

Lesson (44): Analyzing Your Rankings over Time

Demo (8): Checking Site Rankings

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Lesson (45): Black-Hat Techniques vs White-Hat Techniques

Lesson (46): Code of Ethics

Lesson (47): Gray-Hat SEO

Lesson (48): What to Do if Your Site Has Been Penalized

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Introduction to Online Advertising

Lesson (49): Introduction to PPC and Basic Concepts

Lesson (50): Major PPC Providers (Google AdWords, Microsoft adCenter)

Lesson (51): Ad Writing Tips

Lesson (52): Customer Tracking, Bid Management

Lesson (53): Dynamic Keyword Insertion

Lesson (54): Geographical Targeting

Lesson (55): Landing URLs and Pages

Lesson (56): Search Engine Partner Networks and Context Advertising Networks

Demo (9): Manage PPC campaigns

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Lesson (57): Social Media Channels

Lesson (58): Blogging and Micro-blogging

Lesson (59): Participating in Social Networks

Lesson (60): The Most Effective Social Media Marketing Tactics

Lesson (61): Promoting Your Brand with the Help of Social Media

Lesson (62): Social Media Optimization

Lesson (63): Social Media Advertising

Lesson (64): Tracking your Performance

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Lesson (65): Introduction to E-Mail Marketing. The Basics

Lesson (66): The Six-Step Process of E-Mail Marketing

Lesson (67): Working with Your Mailing List

Lesson (68): Creating a Message and Choosing an E-mail Subject Line

Lesson (69): Running the Campaign - E-Mail Transmission Tips

Lesson (70): Reply Mechanisms

Lesson (71): Delivery and Response Tracking (Bounce Rate, Unsubscribe Rate, Open Rate, Clickthrough, Conversion)

Lesson (72): Building and Maintaining a Newsletter

Lesson (73): Selling your Audience (Showing Ads in your Mailings)

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Lesson (74): Introduction to Affiliate Marketing

Lesson (75): Earning Money as an Affiliate

Lesson (76): Starting Your Own Affiliate Program

Lesson (77): Setting Up the Program

Lesson (78): Choosing Your Partnership Model

Lesson (79): Recruiting Affiliates

Lesson (80): Tracking the Affiliate Program

Lesson (81): Communicating with Affiliates

Lesson (82): Affiliate Marketing Tips and Techniques. Viral Marketing

Lesson (83): Mistakes to Avoid

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Introduction to Web Analytics

Lesson (84): Different Web Traffic Data Sources

Lesson (85): Web Analytics Pyramid Model

Lesson (86): Tools, Services and Data Providers

Lesson (87): Setting up the Web Analytics Tool (Hitlens)

Demo (10): Using the HitLens Configuration Wizard

Lesson (88): Referring Sites and Partners

Lesson (89): Advertising Campaigns and Organic Search Engine Results

Lesson (90): Keywords as a Data Source

Demo (11): Browsing HitLens Reports

Lesson (91): The Customer Life Cycle: Reach, Acquisition, Conversion, Retention

Lesson (92): Reach and How to Measure It

Lesson (93): Acquisition and How to Measure It

Lesson (94): Conversion and How to Measure It

Lesson (95): Retention and How to Retain Visitors

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Lesson (96): Four Broad Business Models by E. Petersen

Lesson (97): Key Performance Indicators by Business Model

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Lesson (98): Find Your Niche and Put Together Your Success Formula

Lesson (99): Develop or Adopt an Approach

Lesson (100): Select and Master the Inventory

Lesson (101): Manage the Projects

Lesson (102): Promote Your Business

Lesson (103): Personal Selling and Promotions

Lesson (104): Advertising Your Online Business

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Glossary