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Home: SEO Training Courses and Certification Levels

# How to Take a SEO Training Course

# Why Take our SEO Training Courses

# Who is This SEO Training and Certification for?

What's Included with the SEO Training Courses

Take the Free Basic SEO Training Course and Earn a CSEM Certificate

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what's inside the Basic Internet Marketing courses



The chart below illustrates the material available in Basic and Advanced training courses.

The "P" icon opposite the item means this material is available in the Internet Marketing Professional course only.

The Basic training course counts 4 stages, 48 lessons, 11 quizzes, and 10 training movies.

The Professional training course counts 5 stages, 92 lessons, 18 quizzes, and 11 training movies.



Introduction into Internet Marketing

What You Should Know before Getting Started

Get Acquainted with Search Engine Optimization Tools

Stage 1. Search Engine Marketing

Part 1: Understanding Search Engines

Lesson (1): Classification of Search Engines

Lesson (2): Crawler-Based Search Engines

Lesson (3): Human-Powered Search Engines

Lesson (4): Pay-for-Performance Search Engines

Lesson (5): META-Engines

Lesson (6): Who Feeds Who - Search Engine Relationships

Lesson (7): How Search Engines Rank Pages

Selected Reading List

Quiz (1): Understanding Search Engines

Part 2: On-Page Optimization

Step 1: Picking out Keywords

Lesson (8): Defining Your Niche and Audience

Lesson (9): Preparing to Research Keywords and Getting Suggestions

Lesson (10): Using Keyword Suggestion Tools

Demo (1): Picking out Keywords

Selected Reading List

Quiz (2): Picking out Keywords

Step 2: Optimization - Tuning the Pages

Lesson (11): Key Concepts: Prominence, Weight, Density, Proximity, Frequency

Lesson (12): HTML Elements (Page Areas) That Matter

Lesson (13): Optimizing HTML Tables

Lesson (14): Optimizing Navigation and Menus

Lesson (15): Using CSS for Optimization

Demo (2): Optimizing an HTML Page

Selected Reading List

Quiz (3): Optimization - Tuning the Pages

Step 3: Website Submission

Lesson (16): Search Engines' Submission Rules and Guidelines

Lesson (17): Submitting to Search Engines

Lesson (18): Submitting to Directories

Lesson (19): Submitting to Pay-for-Performance Search Engines

Lesson (20): Verifying Submission Success

Demo (3): Website Submission

Selected Reading List

Quiz (4): Website Submission

Step 4: Auditing and Improving the Website

Lesson (21): Detecting and Fixing Site Visibility Issues

Lesson (22): Detecting and Fixing Site Usability Problems

Lesson (23): Cleaning up the Mess. Orphan Files and Tech Waste

Demo (4): Monitoring Site Uptime

Demo (5): Testing Your Site and Improving Its Quality

Selected Reading List

Quiz (5): Auditing and Improving the Website

Part 3: Off-Page Optimization

Step 5: Link Marketing

Lesson (24): Link Popularity and Link Quality

Lesson (25): Google PageRank, Local Rank and Hilltop Algorithms

Lesson (26): Link Building Strategies and Techniques

Demo (6): Find Link Partners

Selected Reading List

Quiz (6): Link Marketing

Step 6: Monitoring Search Engine Rankings

Lesson (27): Issues with Automated Ranking Monitoring

Lesson (28): Analyzing Your Rankings over Time

Demo (7): Checking Site Rankings

Part 4: Techniques to Avoid or Use at Your Own Risk (Search Engine Spamming)

Lesson (29): Black-Hat Techniques VS White-Hat Techniques

Lesson (30): Code of Ethics

Selected Reading List

Quiz (7): Search Engine Spamming

Part 5: Search Engine Advertising

Introduction to Online Advertising

Step 1: Pay Per Click Advertising

Lesson (31): Introduction to PPC and Basic Concepts

Lesson (32): Major PPC Providers (Google AdWords, Yahoo! Search Marketing, MSN AdCenter)

Demo (8): Manage PPC Campaigns

Selected Reading List

Quiz (8): Search Engine Marketing

Selected Reading List

Stage 2: E-Mail Marketing

Lesson (33): Introduction to E-Mail Marketing. The Basics

Lesson (34): The Six-Step Process of E-Mail Marketing

Lesson (35): Working with Your Mailing List

Lesson (36): Creating the Message and Choosing the Subject

Lesson (37): Running the Campaign - E-Mail Transmission Tips

Selected Reading List

Stage 3: Affiliate Marketing

Lesson (38): Introduction to Affiliate Marketing

Lesson (39): Earning Money as an Affiliate

Lesson (40): Starting Your Own Affiliate Program

Lesson (41): Setting Up the Program

Lesson (42): Choosing Your Partnership Model

Lesson (43): Recruiting Affiliates

Selected Reading List

Stage 4: Web Analytics

Introduction to Web Analytics

Part 1: Traffic Data Sources

Lesson (44): Different Web Traffic Data Sources

Lesson (45): Web Analytics Pyramid Model

Demo (9): Using the HitLens Configuration Wizard

Quiz (9): Traffic Data Sources

Part 2: Traffic Sources

Lesson (46): Referring Sites and Partners

Lesson (47): Advertising Campaigns and Organic Search Engine Results

Lesson (48): Keywords as a Data Source

Demo (10): Browsing HitLens Reports

Quiz (10): Traffic Sources

Selected Reading List

Quiz (11): Web Analytics

Glossary
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