what's inside the Basic Internet Marketing courses

Introduction into Internet Marketing

What You Should Know before Getting Started

Get Acquainted with Search Engine Optimization Tools

Lesson (1): Classification of Search Engines

Lesson (2): Crawler-Based Search Engines

Lesson (3): Human-Powered Search Engines

Lesson (4): Pay-for-Performance Search Engines

Lesson (5): META-Engines

Lesson (6): Who Feeds Who - Search Engine Relationships

Lesson (7): How Search Engines Rank Pages

Selected Reading List

Lesson (8): Defining Your Niche and Audience

Lesson (9): Preparing to Research Keywords and Getting Suggestions

Lesson (10): Using Keyword Suggestion Tools

Demo (1): Picking out Keywords

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Lesson (11): Key Concepts: Keyword Prominence, Density, Proximity and Frequency

Lesson (12): HTML Elements (Page Areas) That Matter

Lesson (13): Optimizing Layout of Your Pages

Lesson (14): Optimizing Navigation and Menus

Lesson (15): The Power of CSS

Lesson (16): Duplicate Content Issues

Lesson (17): Local SEO for Your Site

Demo (2): Optimizing an HTML Page

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Lesson (18): Detecting and Fixing Site Indexability Issues

Lesson (19): Detecting and Fixing Site Usability Problems

Lesson (20): Cleaning up the Mess. Orphan Files and Tech Waste

Demo (3): Monitoring Site Uptime

Demo (4): Testing Your Site and Improving Its Quality

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Lesson (21): Search Engines' Submission Rules and Guidelines

Lesson (22): Submitting to Search Engines

Lesson (23): Creating a Search Engine Friendly Sitemap

Lesson (24): Submitting to Directories

Lesson (25): Verifying Submission Success

Demo (5): Website Submission

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Lesson (26): Link Popularity and Link Quality

Lesson (27): Google PageRank, Local Rank and Hilltop Algorithms

Lesson (28): Link Building Strategies and Techniques

Demo (6): Find Link Partners

Selected Reading List

Lesson (29): Issues with Automated Ranking Monitoring

Lesson (30): Analyzing Your Rankings over Time

Demo (7): Checking Site Rankings

Selected Reading List

Lesson (31): Black-Hat Techniques vs White-Hat Techniques

Lesson (32): Code of Ethics

Lesson (33): Gray Hat SEO

Lesson (34): What to Do if Your Site Has Been Penalized

Selected Reading List

Introduction to Online Advertising

Lesson (35): Introduction to PPC and Basic Concepts

Lesson (36): Major PPC Providers (Google AdWords, Yahoo! Search Marketing, MSN AdCenter)

Demo (8): Manage PPC Campaigns

Selected Reading List

Lesson (37): Social Media Channels

Lesson (38): Blogging and Micro-blogging

Lesson (39): Participating in Social Networks

Lesson (40): The Most Effective Social Media Marketing Tactics

Lesson (41): Promoting Your Brand with the Help of Social Media

Lesson (42): Social Media Optimization

Lesson (43): Social Media Advertising

Lesson (44): Tracking your Performance

Selected Reading List

Lesson (45): Introduction to E-Mail Marketing. The Basics

Lesson (46): The Six-Step Process of E-Mail Marketing

Lesson (47): Working with Your Mailing List

Lesson (48): Creating a Message and Choosing an E-mail Subject Line

Lesson (49): Running the Campaign - E-Mail Transmission Tips

Selected Reading List

Lesson (50): Introduction to Affiliate Marketing

Lesson (51): Earning Money as an Affiliate

Lesson (52): Starting Your Own Affiliate Program

Lesson (53): Setting Up the Program

Lesson (54): Choosing Your Partnership Model

Lesson (55): Recruiting Affiliates

Selected Reading List

Introduction to Web Analytics

Lesson (56): Different Web Traffic Data Sources

Lesson (57): Web Analytics Pyramid Model

Demo (9): Using the HitLens Configuration Wizard

Lesson (58): Referring Sites and Partners

Lesson (59): Advertising Campaigns and Organic Search Engine Results

Lesson (60): Keywords as a Data Source

Demo (10): Browsing HitLens Reports

Selected Reading List

Glossary